In collaboration with the Pet Sustainability Coalition (PSC), a peer-reviewed Life Cycle Analysis (LCA) study was conducted, which found that compared to clay litter, Naturally Fresh’s walnut shell-based litter generates nearly 42 percent fewer fossil fuels, uses 97 percent fewer mineral resources, and emits 130 percent fewer greenhouse gasses (with carbon uptake from walnut trees) during production. 

“More and more brands are starting to claim 'natural' and 'sustainable,' that it begs the question, what do those words really mean?” said Helen Cantrell, director of marketing and sales for Naturally Fresh Cat Litter. “We invested in this study because we know that consumers are becoming more aware of their carbon footprint and how their consumption can impact the environment. We want our customers and partners to know that we are all in on our commitment to green practices, from tree to shelf.”

Naturally Fresh comes to this year’s SuperZoo prepared to share details of the study and demonstrate how the numbers prove it is the top sustainable choice for discerning retailers. Instead of strip mining for clay, Naturally Fresh grows walnut trees. Instead of using electricity generated from fossil fuels, Naturally Fresh leverages its 7,480 solar panels. Tens of thousands of walnut trees do more than produce the litter’s star ingredient– they absorb at least 3,744 pounds of CO2 annually per acre, releasing earth-sustaining oxygen in exchange.

The impact of Naturally Fresh extends further than cat households. Retailers who carry Naturally Fresh play an important role in creating positive change for the planet. The impact that comes from the amount of walnut shell litter produced each year is equivalent to taking 15,591 passenger vehicles off the road, driving 178,459,709 fewer miles, or burning 8,193,024 fewer gallons of gas each year. 

For more information about Naturally Fresh, their commitment to sustainability, or available products, come visit booth #4951 or NaturallyFreshLitter.com . 

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