After obtaining US$8 million in "Series A" financing, Alpha Paw recently announced the launch of Genius Litter, a simple solution that can solve the daily problems faced by millions of cat parents worldwide. As we all know, cats are good at hiding discomfort from their owners, which means that small health problems often go untreated, leading to long-term pain and sometimes death. With Genius Litter, at a glance, cats will be alerted to abnormal values ​​in their urine, such as blood, alkalinity, bilirubin, or abnormal pH levels, so that they can take necessary measures before it is too late.

Alpha Paw’s latest products are faithful to the brand’s mission, which is to create a more pet-friendly planet, allowing you to easily monitor the health of cats. Super absorbent and deodorizing crystals provide other cat litter with a safer, cleaner and cleaner A cost-effective alternative. market. Genius Litter keeps your trash can odor-free and lumps all month, thereby reducing your carbon footprint and minimizing product waste. When you are ready to replace the cat litter, cat parents can throw Genius Litter into their garden without worrying about polluting the environment.

In order to fulfill his promise to provide food to all shelter pets in the country, CEO and founder Ramon van Meer will donate 30 meals to the shelter cats for every bag purchased.

Ramon van Meer, CEO of Alpha Paw, said: "Pet health is our number one priority, followed by minimizing waste and feeding shelter cats in need. I am happy to say that we have created a A product that solves all three problems.” “With so many garbage options on the market, it’s easy to forget that the health of pets is the top priority. Genius Litter puts essence over style, so cat owners can monitor problems before they endanger their lives. And address potential health warning signs."

Alpha Paw creates high-quality specific varieties of pet food and health products, designed to meet your pet's unique health needs. The brand’s catalog includes our latest health indicator Genius Litter, dog supplements, and the number one veterinarian recommended dog ramp PawRamp. For every product purchased, Alpha Paw provides food for cats and dogs across the country. To date, they have donated more than 500,000 meals, and they are constantly increasing! The company also established its own charitable foundation, The Alpha Paw Foundation, which cooperates with local and national non-profit organizations and shelters to organize donation activities and adoption activities, aiming to help as many rescued animals as possible find their loving homes .

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